NOTE: Our Network is not yet operational. The Planning Stage
is completed and we are in the Infrastructure Build-Out Stage right now.
We will have the Network functional shortly after our ARRA Broadband Stimulus
Funds are released. We are committed to bringing Broadband Internet to rural Missouri
customers. If you are interested in our products and services, please
contact us at firstname.lastname@example.org
and we will add you to our waiting list. Thanks for your interest!
Finally Broadband Is a WISP dedicated to the
wireless delivery of high speed Internet to rural Missouri
customers. Our service is an always-on connection and does not
require a phone line to operate. We do not impose any caps or limits
on usage. Our wireless network is designed to operate at speeds in excess of
6.0 Mbps. However, testing has proven that the average broadband Internet user
will not realize an advantage with speeds higher than 1.2 Mbps.
Dial-up is limited to less than 56 Kbps and often
runs at 28 Kbps or slower in rural areas. Our 1.0 Mbps wireless service is about 18 -
36 times faster than dial-up. Satellite Internet often has latency
times in excess of 500 ms. Our latency is typically 5 - 10 times
less and our 1.0 Mbps wireless service will outperform their 1.5 Mbps service.
Our advertised speeds are typical
speeds. All broadband networks are load dependent and speeds may temporarily
drop during peak times. Industry standards suggest that you should
expect at least 80% of advertised speeds. We set customer data rates
at advertised speed plus 10%. These settings should yield data
rates of advertised speed plus or minus 10%. This means your service
should operate at 90 -110 % of advertised speeds instead of the 80 - 100 %
of advertised speeds that most providers offer. In addition, we allow
limited data bursts at increased speeds to enhance your download
experience. By using these methods we
can offer rural Missouri customers a wireless service that is superior to
that offered by most other providers.
We offer a 15 day money back
guarantee. In addition, we offer no contract broadband service
plans. If you choose the no contract option you may cancel at any
time, but after 15 days the installation charges will not be
refunded. If upfront installation charges are prohibitive, we offer
discounted installation with a one or two year
We are a local home owned and operated
Missouri service provider. We will work hard to earn and keep your business. We
are here when you need us. At Finally Broadband we don't have lots
of customer service representatives to read scripts and make
excuses. This means we have to get it right and keep it
running. We started our WISP business out of necessity and it has become
a cause. Nobody understands southern Missouri's need for broadband and your lack of
service providers better than we do.
To subscribe to our wireless Internet service
contact us at email@example.com.
News and Information
Monthly Internet Usage
I will share some information with you based on my
research of five ISPs including two rather large cable corporations.
This data includes WISPs or fixed wireless providers, DSL providers
and cable providers that most informed users would agree are at opposite
ends of the technology used to deliver our high speed broadband service.
Median monthly Internet data usage is approximately 2 - 5 GB
and average monthly Internet data usage is approximately 6 - 20 GB.
detailed research includes a study of an ISP, a Missouri provider, with
about 1000 customers of which ~70% are on DSL and ~30% are on wireless.
Average data usage per customer is 8.9 GB and median data
usage per customer is 2.9 GB. There
are about 260 customers (26%) that use less than 1 GB per month.
About 790 customers (79%) use less than the 8.9 GB average. Most
notable is that less than 3% of the customers use more than 30% of the
It is a very
common and a quite well known fact among ISPs and WISPs that 10% of their
Internet users consume 60% of the monthly bandwidth and 20% of the
customers consume 75% of the monthly bandwidth.
Another common factor is that less than 4% of the users
consume more than what most ISPs would consider reasonable.
For our network I would define 60 GB per month as reasonable.
As streaming content increases I expect we will have to start enacting
soft caps that range from 10 GB per month on the Economy plan to 60 GB per
month on the Premium plan. Most Internet users will not be negatively
affected by soft caps and will experience higher quality service as a
result. This level of usage met the needs of 97.5 % of the
users on the broadband network that I analyzed.
Here is a link to from an independent source that
supports my information about what average Internet usage is: http://www.cisco.com/en/US/solutions/collateral/ns341/ns525/ns537/ns705/Cisco_VNI_Usage_WP.html
Content and Broadband Service
Here is some information about the latest trends in Internet
use. For years now most WISP operators have repeatedly noted that
less than 20% of their customers use 70% - 90% of their bandwidth.
They have developed and deployed technologies to insure that the “power
users” did not penalize the majority of their users. This trend is
quickly changing with all the streaming video options available through
the Internet. Many people seem to think they will be able to get rid
of their $80.00 satellite or cable bill and their $50.00 phone bill
and use their high speed broadband Internet connection for everything.
This mentality is bringing about changes that most of us will find
distasteful. The reason why cable or satellite TV costs so much is
not content it is transportation. See this article: http://gigaom.com/2010/12/01/fcc-opens-the-door-
In addition look at the caps on satellite and cellular wireless
Internet. These caps reflect the fact that high speed broadband
Internet delivered through wireless technology is a much more limited
industry is quickly moving toward UBB (Usage Based Billing). I find
this just as distressing as anyone reading this article.
Unfortunately, the Internet user's insatiable appetite for more content
along with HD video consumption of bandwidth and endless formats will make
this the only way that Internet service providers will be able to stay in
business. Unlimited Internet worked well when it was limited to
specific applications, content and limited speeds. The providers
knew what to plan for, how to plan for capacity and how to plan a
sustainable business model. Now with P2P file sharing and streaming
video, consumption is no longer under control.
I believe the cost of transporting streaming content has not yet
caught up with the content providers who will have to pass it on to their
subscribers. When it does catch up, the cost of streaming content
will be much closer to the other forms of delivering entertainment.
Limits on Wireless Broadband
A WISP faces limitations on their infrastructure
that most other ISPs do not. The
biggest hurdle that a wireless provider has to overcome is network
capacity. This can only be overcome with technology.
Technology like most things in life is a trade-off. We can have
somewhat better technology for much more money and much less range.
What this means is we can have the capacity to stream video to many but it
will raise the price of the Internet service for all on the network.
It would easily double the cost of the wireless network in hardware costs
Now factor in the bandwidth. If one-third of the customers on the
network stream video, the demand for bandwidth will increase by a factor
of 3.6. This does not account for the fact that with 33% of us
watching streaming TV during prime time we will exceed the capacity of the
Access point by 3.6 times. Another drawback to technology that
supports more bandwidth is that range will be greatly decreased and
coverage to as much as half the customers in our area will most likely be
An access point (the radio on the tower that your Subscriber Module
connects to) can support from 50 to 150 wireless users depending on the
technology. But just 10 customers streaming TV on a 1.5 Mbps
connection during prime time can use all the capacity of that access
point. This means that your WISP could need as much as ten times the
wireless equipment to keep up with demand. Tower capacity is not
available to handle a load increase like that. In addition, there is
not enough spectrum to increase capacity by that much either.
So now I hope you are starting to see the value of your present TV
service. I can't see a way to design a wireless network that will
support 30% - 50% of it's customers watching streaming HDTV, even one
channel per household during three hours of prime time viewing, and be
affordable enough to remain in business. I know in our household,
various family members watch two or three different channels at once.
One last fact worth mentioning is that 900 MHz will be the most useful
wireless frequency for delivering broadband Internet to most rural
customers at any distance. This frequency will operate much better
in the hills and trees that we have to contend with to deliver high speed
broadband Internet throughout southern Missouri. Unfortunately the 900 MHz equipment has the least
spectrum and therefore delivers speeds lower than wireless equipment
operating at 2.4 GHz or 5.8 GHz.
WISP and ISP Dilemma
I want to share something to help you
understand the operation of an WISP. Every ISP operates their
network on a contention basis. Not every customer is uploading or
downloading data at the same time. Not every customer is on the
Internet at the same time. This is why during peak usage time your
connection slows down because the number of customers using the Internet
often exceeds the contention ratio. This can occur on your network,
the transport network, the level one provider or anywhere the upstream
travels to get to its destination. In small networks such as a WISP,
this rate may be from 8:1 to 20:1. A large ISP such as a telephone
or cable company may have a rate from 20:1 to 100:1 or more. When an
ISP combines data bursts and reasonable contention rates their
network operates very smoothly most all of the time.
Contention rates are what make your Internet
connection affordable. Streaming
content and excessive use threaten this business model that has served us
so well for so many years. Most of us, if not all, cannot afford a
dedicated connection for our home. Yet Internet users continue to
move toward saturating their broadband connection, which they should only
expect to be allowed to do with a dedicated connection.
You don't see many homes, or even a lot of
businesses, with a T1 connection because they are too expensive.
They are readily available these days to most anyone with phone lines and
offer dedicated bandwidth. Dedicated bandwidth like a T1 is well
suited for and quite capable of serving as an entertainment connection.
It might require a couple of bonded T1s to deliver the multiple channels a
family generally watches at the same time in the same household these
All Internet service providers are concerned about the direction that
content and usage habits are taking. See this link: http://www.businessweek.com/magazine/content/10_50/b4207043617708.htm
Many of the WISP operators that I know have
increased their bandwidth by 50% - 100% at least once in the last
year. Several have made this kind of increase more than once over
the past couple of years while only increasing customers and revenue by
10% - 20% or less. A small WISP cannot deal with costs increasing at
five or ten times the rate that revenue is increasing. It appears to
me that it is only a matter of time before streaming content will start to
bear a transportation cost that better reflects it's load on the Internet